In a world of mobile-first design, native builds, and small screens, there's a horrible new trend underway.
This trend obfuscates meaning, looks cool, and offers virtually no help to the user.
Why are all of these apps and websites using cutesy icons instead of labels? I find myself having to become expert in each application that I use - oh yeah, in this program, the little hamburger menu opens options - in this program, the hamburger icon opens your friends list. Why do I need a friends list to turn down my thermostat? Who knows.